Select diagnostic devices and equipment for optometry and opthalmology

    Eyefficient - The Source for Select Ophthalmic Equipment

    After 25 years in the ophthalmic market, we understand the financial squeeze on doctors, and your frustrations with equipment and services. So we decided it’s time for a new vision. We call it Eyefficient.

    Eyefficient vigorously pursues top world equipment manufacturers, but offers honest, open consultation that fits the scale of your practice, even if it means forgoing a sale.

    Our goal is not to present all ophthalmic equipment available, but to present what we consider to be the best options.

    Eyefficient is dedicated to representing lines of equipment that are affordable without scrimping on quality or durability. Please see our standards for selecting equipment below.

    About our CEO, Mark Newkirk

    After Mark’s stint in the U.S. Marine Corp, he’s devoted his professional life to the ophthalmic equipment industry. Positions he’s held include president of his own optical company, Helioasis; Plant Manager for Volk Optical, Lab Manager at North American Coating Laboratory, Director of Sales for Topcon Medical Systems and Director of Global Marketing and Sales at Reichert Technologies. As an inventor himself, Mark is committed to innovation in every aspect of Eyefficient’s operation.

    The Eyefficient Product Test

    At Eyefficient, we pride ourselves on offering a selected collection of proven ophthalmic products. Our manufacturers are the best in the world; and their diagnostic equipment meets all of our stringent criteria.


    Low lifetime operating cost


    Ergonomic comfort for patient and doctor


    Ease of operation


    Accuracy of diagnostic results


    Highly efficient workflow